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Maxa Case Study
Interim finance and fundraising support for $2m seed round
Situation
- Founded in 2019, Maxa SaaS platform automates the production of financial & operational insights from customers’ ERP systems
- Early success with technology-led professional services for advanced analytics and data science; identified further market opportunity for automation of financial and operational reporting from multiple, disparate ERP systems
- Pivoted to SaaS model providing for data preparation and intelligence automation; now reached >$2 million US ARR
- Successful Seed round with institutional investors and preparing for Series A
Advisory support provided
- Interim finance leadership
- Product positioning and business model
- Fundraising support; both debt and equity
Outcomes
- Successful institutional Seed round with follow-on, preparing for Series A
- Exit for early investors at >10x original investment